How do the customer know what kind of day the shop is
having?
by Mike Haley
by Mike Haley
This week I went to watch my son play a lacrosse game. The
game was in Pittsburg which is about four hours from my house. On the east
coast we measure distance by time not miles. On the ride back around 9:45pm my
wife wanted to stop and get something to eat. Fighting off all my male
instincts to continue driving until we are there or out of gas I agreed to stop
at a well-known exit for gas and food off the turnpike. We approached the sub
sandwich franchise (no names) and waited behind another couple. No one was at
the counter and the couple in front of us made the comment they were not sure if
anyone was working. After the young lady yells hello about a minute later here
comes Jake shuffling around the corner trying to get his shirt tucked back in
and adjust his pants. As he approached the corner with his slumped shoulders
and head tilted down. It was obvious in about four seconds we were definitely a
disturbance to his closing procedures. As the couple in front of us kept
request certain subs Jake was quick to say what he was out of and not able to
do anything. After about the fourth no from Jake my wife and I decided to try
somewhere else. How many times has your actions or mannerisms at the service
desk told the story of what is going on currently with your shop?
How many times have we stuttered when asked how long will
that take or can that be done today? How many inappropriate internal
conversations go on at the service desk within ear shot of the customers? Have
what I will call elevated conversation between service writers and technicians
taken place at the service desk and then a customer’s walks up to the desk and
the service writer is unable to recover before speaking to that customer.
Looking at your service desk area at any given time what kind of story does it
tell? Are we clean, organized with no clutter? Or do we have everything we have
done that day and two days prior spread out over the entire area and
complaining we need more room and can’t find a thing? I think Dennis Snow a
former Walt Disney World employee puts it best. Don’t ever let back stage
become front stage. The service desk is where most of the interaction with our
customers take place. So why would that be the place we drop off our business
laundry? Whenever you see a great event (sports, concerts, and professional
services) they go through pain staking detail so back stage is not seen to the
customer. If it is seen it’s no longer magic or impressive. We absolutely need
to follow this model. I would love to hear your feedback on what you do to keep
back stage from becoming front stage?