“Your most unhappy customers are your greatest source of learning.” – Bill Gates
Are you frustrated by the decrease in car count that came with your increase in Google AdWords? Does it feel like you’re flushing money down the drain with each marketing campaign?
In his book titled, Sticky Church, Larry Osborne communicates a similar frustration.
Osborne is a church pastor who struggled to grow his membership. Back in 1980, he had a congregation consisting of 128 members.