The Ultimate Auto Shop Coaching Blog

Helping Shop Owners grow into the successful entrepreneurs they imagine themselves to be.

Wednesday, October 17, 2018

The Best Kept Secret To Increasing Your Car Count

“Your most unhappy customers are your greatest source of learning.” – Bill Gates

Are you frustrated by the decrease in car count that came with your increase in Google AdWords?   Does it feel like you’re flushing money down the drain with each marketing campaign?

In his book titled, Sticky Church, Larry Osborne communicates a similar frustration. 
Osborne is a church pastor who struggled to grow his membership.   Back in 1980, he had a congregation consisting of 128 members.

Wednesday, October 10, 2018

How To Experience Victory In The Valley

“The man who complains about the way the ball bounces is likely to be the one who dropped it.”  Lou Holtz

The story is told of a traveler who was on a journey from one village to another.  As he was walking, he noticed a monk tilling the ground.  He asked the monk the following question:

“I’m traveling from the village in the mountains to the village in the valley and I was wondering if you knew what it was like in the valley?  “What was your experience in the mountains like?” asked the monk.

Wednesday, October 3, 2018

How To Charge An Upscale Price Without Upsetting Your Patrons

“Today’s consumers do not buy just products or services. Their purchase decisions revolve around buying into an idea and an experience.” Mckinsey

So there I was.  I had just arrived in Florida for a weekend getaway, and checked into my hotel.  The bad news was that it was getting late, and I was getting hungry. 

The good news was that my hotel had an in-house restaurant, and it was a premium steak house. I knew it was upscale because the waiters each had on white jackets, that resembled a lab coat, and the chef cooked the meal right in front of you.