“Skill and confidence are an
unconquered army” George
Herbert
The year was 2012 and I was frustrated. I was frustrated by the fact that I couldn’t
move “Jack.” Jack is a shop owner who was failing to achieve his profit goals. He and
I would speak every week, but the results didn’t change.
We improved his
pricing, but never experienced the payoff.
We implemented new processes but failed to see the performance. We hired new people but didn’t enhance production. What was I missing?
My frustration had reached its boiling point. On one of our coaching calls, I said, “Jack, I coach 80 shops, and you rank 79 out of 80 in Gross Profit Dollar Improvement!”
His response revealed what I was missing: “Great! At least I’m not in last place!”
Clearly, Jack had
lost his “swagger” at the shop!
What is Swagger?
The dictionary defines swagger as, walking and behaving in a very confident manner. For example, when I ask you to name the
best professional athlete in America, who comes to mind? The typical answer is Tom Brady. (Yes, get over it!)
Now, when I ask you to name the best shop owner that you’ve
ever been around, who comes to mind? You
may name one of the ATI Top 12 Shop
owners that you met at the Super Conference or in your 20 group.
I don’t know who you thought of in either scenario, but I do
know this: Whoever you named, has tons of swagger. I know this because it’s impossible to become the best of the best
without it!
The root cause of
swagger is a confident expectation. For
example, if you asked Tom Brady, who he thinks will win the upcoming Super
Bowl, he’s not picking his opponent, the
Rams!
On the other hand, Jack’s greatest expectation was to avoid
last place! What about you? What results do you expect from your shop? Swagger is important because over time, what you expect, will show up in your
experience.
By now you may be thinking: “This all sounds great Twiggs, but how can I have ‘swag’ with
everything that’s going wrong at my shop?” If you can resist the urge to
press that delete button, you will discover
a key idea to help regain your swagger at the shop!
Document Your Victories
During my coaching calls with Jack, I would begin by asking
him, “What’s on your mind?” He would respond by telling me all about the
shortage of good technicians, the major fleet account he lost three years ago,
and how “these millennials just don’t
want to work!”
It was always a lengthy conversation with him doing 80% of
the talking!
One day I decided to change things up. I started the call by asking, “Tell me about your WINS since we spoke
last?” I was met with awkward
silence, followed by a series of filler words! (Err, Um, Uh…) He was at a loss
for words! It was hard for him to speak about the positives because he was
focused on the negative.
What are you focused
on? When
you think about the wrong parts deliveries, irate customers, job applicant
no-shows, and the financial pressures that come with owning a shop, it’s easy
to focus on the negative. The solution is to document your victories.
Start by grabbing a notepad and making a daily list of your victories. For example, when you complete
your morning exercise routine like you said you would, write it down.
When you have that difficult conversation with the employee you’ve been avoiding, write it down. When you
convert that irate complainer, into a referring customer, write it down.
The more you commit
to documenting your victories, the more victories you’ll have to document. This
will cause you to develop swagger, because now you expect to have victories to write about!
When you have those days when everything is going wrong, you
can review your victories list, and shift your focus!
Conclusion
So, there you have it. By focusing on his wins, Jack started to experience better profit results.
Today, Jack can leave his shop for weeks at a time and return to a better business. He has regained his swagger!
If you commit to making a daily victories list, you can regain your swagger at the shop! You may never win the Super Bowl. You may never make the ATI Top 12. But with
swagger, you can get better!
Sincerely,
Eric M. Twiggs
PS. Email etwiggs@autotraining.net
to receive a checklist of additional
best practices to regain your swagger!
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