Three Steps to Build a Leading Brand

A brand is worthless if it doesn’t connect with the right audience in a relevant way.” Cory Torella 

It’s late in the evening and you’re out of town, driving without your GPS device. You don’t know where you are, you don’t know where you’re going, but you do know that you’re hungry! Up ahead, you see the next exit has fast food options so you turn off and go down that road.

You pull up to the stop light and are faced with a difficult decision: you can either turn left and go to McDonald’s, or you can go right and eat at The Twiggs Burger Joint. What would you do?

The Fastest Way to Build Trust With Your Customers

It takes twenty years to build a reputation and five minutes to ruin it. Warren Buffett 

"That's outrageous! It's just too much!" Said "Gary,"  the owner of a 2007 Toyota Camry in need of a power steering pump and fluid exchange.

I overheard this conversation as I was listening to the recording of "John," a service writer from Maryland, present the technician's findings. It was painfully obvious that this call was not going well!