How To Maintain Your Momentum
By
Eric M. Twiggs
“Nothing fails
like success. Because when you are at the top, it’s so easy to stop doing the
very things that brought you to the top” Robin Sharma
Imagine for a moment that you’re a NASA astronaut.
Just being selected makes you a success, considering they only pick one person
for every six hundred applications received. The years of study,
service, and sacrifice have finally paid off, and now it’s time for your
mission.
You strap into your seat, adjust your gauges and prepare for
take-off. In your headset, you hear “five, four, three, two, one,
liftoff!”
The rocket shoots in the air and you are headed for the
skies! Before you reach outer space, you make a fateful decision.
You decide to take your finger off the jets and start coasting, believing
you have already made it to the next level.
Sadly,
your miscalculation of the how much momentum you needed, would cause you to
come crashing back to earth. You may be thinking: “Cute story
Coach, but what does this have to do with me?”
Like the astronaut, you’ve invested years of study, service
and sacrifice, to get where you are. You have profit in your pocket,
and making payroll is no longer a problem.
According to a recent Forbes Magazine study, 67% of small business owners are either breaking even
or losing money so like the astronaut, you’ve beaten the odds.
As a shop owner, you are flying higher than you ever thought
possible.
Here’s the big takeaway from the rocket illustration:
You’re either pressing forward or plunging backwards. Therefore, bad
things happen when you take your finger off the jets. So, what can you do
to maintain your momentum? Don’t take-off before I explain!
Play The “What If” Game
Back when I was a district manager, I recall experiencing a
period of success that caused me to ease up. I was winning awards because
of our KPI rankings, and was fully staffed in each location. Since I had the
right people in place, I put my habits of running ads and visiting competitors
on hold.
But everything changed when my best manager, who was running
my most difficult location, handed me his resignation letter. Since
I had stopped searching and sourcing, it took six months to find a qualified
replacement.
Thus, I had to spend more time at this location, which
caused me to lose focus on the bigger picture. Since I stopped
pressing forward, the district started plunging backwards. This
experience taught me to always play “the what if” game.
On a weekly basis, I asked myself the following question:
“What if I lost my best manager tomorrow? Answering this question
every week, kept me from getting comfortable and forced me to prepare for the worst-case
scenario.
Here are some “what if” questions for you: “What if your
best technician never comes back from his lunch break today?” “What if you
experienced an emergency that forced you to be away from your shop for thirty
days?” “What if you lost your best and biggest fleet account?”
Playing the weekly "what if" game will motivate you to keep
your finger on the jets!
Set 90 Day Stretch Goals
We use the benchmarks in the ATI portal to establish stretch
goals. Every 90 days we review your performance in comparison to these
benchmarks. I once had a client named “Kim” and every quarter, she was
either meeting or exceeding her sales target.
I would suggest that we increase the goal, and she would
always push back, saying the new target was too aggressive. After five
minutes of debate, she would give in and I would “raise the bar.”
We engaged in this healthy debate every quarter for two years
until one day we realized she had doubled her weekly sales volume! The
debates ended as she looked at her completely green portal screen.
Having the stretch goal motivated Kim to keep reaching for the next
level.
What are you reaching for? I challenge you to
establish at least three specific & measurable goals you expect to
accomplish within the next 90 days. If you’re struggling to come up
with goals, try beginning with the end in mind.
Here’s how it works: Imagine that it’s February 16th
2017, and you’re bragging about having the best quarter in the history of your
business. What three things would need to happen for you to feel this
way?
Summary
So, there you have it. It doesn’t take a rocket
scientist to realize that playing the what if game, and setting
90 day stretch goals will help you to maintain your momentum.
I challenge you to keep reaching for the next level.
You may not get to the moon, but you will be surrounded by stars!
Sincerely,
Eric M.
Twiggs
The Accountability Coach
PS. Looking to set 90
day goals but don’t know where to begin?
Email etwiggs@autotraining.net
and I will send you a goal setting tool to help you analyze the eight key areas
of your life.
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