The Key To Making 2021 Your Best Year Ever
By
Eric M. Twiggs
“A year from now you may wish you had started today.” Karen Lamb
I went to the shopping mall during the holidays. My goal was to
enter through the automatic doors at the main entrance.
I conducted an
experiment to see what I could do to get the doors to open for me. First,
I sat in the parking lot, closed my eyes, and imagined the doors opening.
It didn’t work.
Next,
I got out of the car, walked up to the main entrance and just stood
there. I repeated positive affirmations like “The door will open for me”,
and “I’m in the mall already”. It didn’t work.
From
there, I pulled out my smart phone, accessed my goal poster app and added a
picture of the open doors. No matter how long I stared at my poster, it
didn’t work.
Finally, since what I was doing wasn’t
working, I changed my approach.
I
moved forward in the direction of the door, and then it opened. So, what does this
have to do with you and your shop?
Your
goals are like the automatic doors. You won’t get to where you want to
be until you start moving towards them.
If you plan to make this year your best year, your moves must be directionally correct.
By now you may be thinking: "Cute story coach, but I need to know HOW to make directionally correct moves!"
Keep reading, because implementing these strategies can open doors for you!
Fast Forward To Your
Future
In
his book, The 7 Habits of
Highly Effective People, Dr. Stephen Covey coined the following phrase: “Begin
with the end in mind.” This represents habit #2 of the seven habits and
it refers to the idea of having a clear vision of what you want.
This
is great advice, but the challenge is that we tend to become detached from
goals that are off in the distant future. A distant desire will lack the
emotion that drives you into action. Therefore, you must fast forward
to your future.
Imagine
that it’s December of 2021 and you are talking to yourself. You say
“Self, this has been the best year ever!” What three to five specific things would need to happen for you to feel
this way? These items would represent your goals for
2021.
Next,
ask yourself why you want these goals. Don’t stop asking why until you
get down to how it will make you feel. For example, your goal of hiring your replacement at the shop, will give you a feeling of freedom.
Your
goal of $2.5 million dollars in sales will give you a feeling of security.
Becoming an ATI Top 12 Shop will give you a feeling of accomplishment.
These feelings are what will inspire you to act. You
can connect to these feeling by fast forwarding to your future.
Focus On The Process
At
this point, you’ve imagined yourself in the future state, asked why you want
your goal, and drilled down to the feeling behind the goal. So now you’re
ready to have your best year ever, right? Wrong!
Stopping
at this step is like standing in front of the automatic doors waiting for them
to open! Next you must focus the process. I recommend
focusing more of your attention on the process than the outcome.
For
example, if your goal is to hire a general manager, focus on the
process of interviewing at least one person per week. If your
goal is to improve your Average Repair Order by $100, focus on the process
of doing the daily repair order audits.
If
your goal is to improve your car count by 25%, focus on the process of
updating your marketing calendar with the daily, weekly, monthly, and quarterly
activities that will get you there!
Please
understand that focusing on the process doesn’t guarantee that you will achieve
greatness this year. It’s a risk. I GET IT. But get this: The easiest thing to do is nothing. By choosing the easy path, you are guaranteed to miss out on the opportunities on the other side of the door.
The failure to focus on the process, can result in you reflecting on 2021 with feelings of regret!
Conclusion
So,
there you have it. When it comes to goal achievement, direction is more important than perfection.
If you fast forward to your future, and focus on the
process, you can move in the direction of your goals and make this year your best year!
Eric
M. Twiggs
The
Accountability Coach
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