How To Get More Done
At Your Shop With Less Effort
By
Eric M. Twiggs
“The problem isn’t
having too much to do, it’s not knowing what to do next.” Michael Port
Charles Schwab was the Bill Gates of 1918. He was one
of the richest men of his day, and the president of the Bethlehem Steel
Corporation, one of the largest producers of Steel during that time.
Despite being the “top shop” of his time, he felt that something was
missing in his business.
He scheduled a meeting with Ivy Lee, a well-known
productivity consultant. He asked Lee to show him how to get more done
with less effort. Lee agreed to meet with each of Schwab’s key
executives for 15 minutes.
“How much will this cost me?” Schwab asked. To
which Lee shockingly replied, “Nothing, unless it works.
After three months, you can send me a check for whatever you feel
it’s worth to you.”
Three months later, Schwab was so happy with the
progress that resulted from Lee’s meetings, he wrote Lee a check for
$25,000. A $25,000 check in 1918 would equate to $400,000 in 2018 currency!
This proves that there’s value in the ability to get more done with
less effort.
When I ask a shop owner about updating the portal, the number
one objection I get is: “I don’t have time” When I ask a service manager
about sending the digital inspection photos to the customer, the number one
objection I get is: “I don’t have time!”
When I ask a service advisor about making follow up
calls, what do you think the number one objection is? That’s right, “I
don’t have time.”
Here’s what’s interesting: Some of these individuals are
cigarette smokers. A recent survey
concluded that smokers in the workplace spend up to five hours per week taking
cigarette breaks.
So, how is it that they have an extra five hours per week to
smoke, but no time to follow your processes?
It’s because smoking is a priority for them.
So, the Twiggs Translation for “I don’t have time” is, “this
isn’t a priority for me!” Here’s the cold, hard truth: You will
find the time to do whatever is important to you.
Ivy Lee helped Schwab’s team to establish priorities and
find time to do what’s important. Keep reading as I explain
exactly what Lee taught the executives. If you apply what I’m about to
share, you’ll get more done with less effort.
Your
Big Six
Lee instructed Schwab’s executives to make time at the
end of each day to write down the six most important things they needed to
accomplish the following day.
They were then instructed to prioritize the six items in
order of importance. Any unfinished tasks were moved to the
following day’s list for completion.
Now, I know what you’re thinking: “Great information
Twiggs, but this isn’t 1918. What priorities should I establish in my
shop today?” I’ve discovered that the best shops in America are
strong in the following three areas: 1. Finding great employees 2.
Improving gross profit 3. Networking with new & existing
customers.
The key is to identify and execute at least two tasks per
day, every day in each category. (2 tasks X 3 categories = Your Big
6)
Your
Big Six in Action
At the end of your day today, identify two tasks from
each category to be done for tomorrow. For example, to find
great employees you write: “update technician ad”, and “schedule interview
with the technician applicant.” (Yes, I do recommend doing this even if
you’re fully staffed!)
To improve gross profit, you write: “Do the RO Audits”
and “update the ATI portal.” (You can’t manage what you’re not measuring.)
Under customer networking you
write “Update the google my business post” and “make five follow up calls to
existing customers.”
In one week, you will have taken 10 specific actions to find
great people, improve gross profit, and network with your customers. (2 actions
per day X 5 days) In three months, you will have taken 120 specific actions in
each of these key areas of your business. (10 actions per week X 12 weeks
=120)
Initially, you may find it hard to identify your big six
items. Once this becomes a regular routine, it will require less effort
and you will get more of the right things done each day.
Conclusion
Have you ever met a stressed-out farmer? The reason you
haven’t, is because he knows that he’s planted the right seed into the right
soil, during the right season.
He is responsible for the sowing and not the harvest.
As long as he does his part, he has no reason to be stressed.
Executing the big six is like planting the right seed
into the right soil, during the right season. Over time, you will get
more done at your shop, with less effort, and experience less stress.
Your customers will be so happy with the
experience, they will treat you like Ivy Lee by writing you a big
check!
Eric
M. Twiggs
The
Accountability Coach
PS. Email etwiggs@autotraining.net to receive a time management log that will help you establish your six daily priorities!
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