How to Hire the Right Technician for Your Shop

"Customers will never love a company until the employees love it first.” Simon Sinek 

When it comes to automotive education, "Bill" has more degrees than a thermometer! He's a master certified ASE technician. He also has certifications from Ford and Subaru.

If you were to survey the tool truck drivers and ask them to name the most productive technician in town, they wouldn't have to phone a friend or use a lifeline! They would name Bill.

His white toolbox is bigger than a Buick, and if he ever got a scratch on it, he would replace the entire drawer!

What if Bill knocked on your door today, with the goal of becoming your next "A" technician? Would you hire him?

The Leading Cause of Low Car Count at Your Shop

“We don’t see things as they are, we see them as we are.” Anais Nin

He got out of a Ford Crown Victoria with no hubcaps. He had a full shaggy beard, a white t-shirt, jeans with holes in them, and flip flops. It appeared that it had been a while since he last combed his hair!

This is how Dave Ramsey describes his sales prospect, "Chris" in his book EntreLeadership, 20 Years of Practical Business Wisdom from the Trenches. This encounter occurred back when Ramsey sold expensive custom homes as a Real Estate professional.

Something to Consider When You Feel Like Giving Up

"You can never tell how close you are, it may be near when it seems far." John Greenleaf Whittier

Have you ever felt like giving up? "Mike" and "Harry" certainly did. They were frustrated by their general manager's performance failures. He was highly compensated, but his results weren't on par with his pay.

In spite of their best efforts to provide training and coaching, sales were slipping, profits were plummeting, and morale was moving in the wrong direction.

They ran hiring ads to find the right general manager, but only the forklift drivers applied! When they did meet a promising prospect, the candidate would "forget "to show up for the interview! It was truly a frustrating situation.

My Biggest Frustration With Selling Service

“It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.” Mark Twain

Imagine that “Cliff,” your customer, has dropped off a brown 2007 Toyota Scion with over 115,000 miles. The paint is peeling, the front bumper is missing, and the rear windshield is cracking. If you typed the word “beater” into “Google,” an image of this car would appear!

After conducting a complete courtesy check, you find that it needs over $3,500 worth of work to include front and rear brakes, the valve cover gasket, and a tune-up. Cliff’s reason for bringing the car to you was to have the oil changed and tires rotated.

Your technician has just handed you the courtesy check and complete estimate. It’s time to call Cliff and present your findings.